
WHO WE ARE
Experienced. Embedded. Globally Connected.
80+ COUNTRIES. 40 YEARS OF EXPERIENCE. 1000+ RETAILERS & DISTRIBUTORS
NR Global Beauty is a strategic advisory firm serving the beauty industry at the highest level. Founded in 2011 by Nicholas Ratut, we work alongside founders, executive teams, and investors to solve complex challenges and identify growth opportunities across global markets.
We embed within your team, listen deeply, and tailor our approach to your needs—whether that means advising on a market-entry strategy, connecting you to trusted partners, or navigating cross-border licensing and distribution with discretion and insight. With long-standing relationships across retail, brand, and investor networks in over 80 countries, we help our clients grow with intention and credibility.
Meet Nicholas Ratut
Nicholas Ratut is a globally respected strategist and operator with more than four decades of leadership experience across fragrance, skincare, color, haircare, and body care. He began his career launching the LACOSTE fragrance brand in Europe, went on to lead U.S. expansion for ESCADA’s beauty division, and later became President of SHISEIDO’s Americas new brands division. Throughout his career, Nicholas has played a pivotal role in the growth and acquisition of major beauty brands, including BURBERRY and JOHN VARVATOS.
With his cultural British-French heritage and significant work experience in London, Paris and New York, Nicholas brings a rare multicultural perspective and global approach to business. In addition to his professional work, he is a Board Member, Officer and Past Chair of Clubhouse International, a global nonprofit supporting those living with and recovering from mental illness. He served on the Boards of the TFWA (Tax Free World Association) and the Fragrance Foundation of America. He now lives between New York City and Litchfield Connecticut with his wife, Kristina Kossi, a renowned sculptor, and their dog Lily.a global non-profit organization.

“I have had the pleasure of working with “Nicholas during my tenure as General Manager of Butterfly Beauty. Nicholas is a consummate professional, with a high intellect, seasoned expertise in expanding and growing brands around the world. He is dedicated and disciplined but also has tremendous depth and a good sense of humor! Anyone using his services will be amply rewarded!”
— Maureen Case, Senior Advisor, McKinsey & Company