
Beauty Partnerships Across Continents
Expanding the footprint of beauty and fragrance brands through expert distribution strategy throughout the US and globally.
NR Global Beauty offers senior-level advisory and execution services for beauty brands and investors. Led by Nicholas Ratut, we operate as a trusted extension of your team, offering thoughtful, pragmatic guidance backed by deep industry insight and trusted worldwide relationships that expand your brand’s distribution across the globe.
Global Go-to-Market Strategy with Clarity and Credibility
From brand positioning and readiness to commercial acceleration, we unlock profitable, go to market distribution solutions in the US and across the globe with clarity, credibility, and cross-cultural fluency.

“Nicholas’ expertise is a big reason why Scent Beauty has been able to smoothly expand to what will be nearly 90 markets in just 24 months. His vast experience and relationships allowed us to supercharge our expansion and create partnerships with the best global partners in the world. Professionally, Nicholas is a category expert. Personally, Nicholas works well with all teammates across multiple functions.”
— Jesse Bartley, Chief Commercial Officer, Scent Beauty Inc.